Hear partner input on data around who has more power in the channel – vendors or partners?
Leveraging data from our 2016 State of Partnering Study, listen to our discussion to how and why channel partners will have all the power in the future vendor-channel relationship.
Gone are the days where companies charged solution providers big money to enter the “strategic partner” program level. In the channel ecosystem of the future, the solution providers have all the power. What do you need to know and do to be well positioned in this power shift?
The discussion covers a breadth of topics including:
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Host Diane Krakora, CEO at PartnerPath |
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Guest Panelist T.C. Doyle, Senior Content Director of Channel Brands at Penton |
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Guest Panelist Paul Cronin, Senior Vice President, Partner at Atrion |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff